Raster Vs Vector file

February 18, 2021

Atlas is a team of creatives, at your fingertips. We aren't scared of new ideas and we take challenges head on. Atlas deals with many customers every day, most of them don't have "print-ready" artwork.... and thats ok.

As a customer it’s not your job to understand the process entirely, that’s why we’re here! Our team of graphic designers is ready to help out wherever necessary. Digital Proofs are provided with every custom order. We believe in educating one another. Knowing the difference between vector and raster (or pixel) is critical to getting great looking custom printed products.

Raster Vs Vector Explained:

Raster –

Pixel-based design
DOES NOT SCALE UP OPTIMALLY
Used for photo editing/digital illustrations
Not universally formatted
JPG, GIF, PNG, TIF, BMP, PSD, EPS, PDF

Vector –

Shapes, not pixels
Infinite scalability
Can be printed at any size/resolution
Used for creating logos, illustrations, and images that are meant to be applied to physical products
AI, CDR, SVG, EPS, PDF

If you have any questions, let us know! Hopefully this will answer a few questions out there and bring a little more light into the difference between raster and vector.